Consumer behavior is a key aspect of the success of any company. Knowing why and how they buy can help you plan your marketing strategy and choose the most effective products and services that will appeal to your customers. In this article, you’ll learn about four aspects that influence the buying behavior of consumers.
Occasion-based Buying Behavior
The purchase behavior based on occasion is related to specific dates or events where consumers are more likely to make purchases. This could be due to holidays, seasonal events, recurring personal occasions like birthdays and anniversaries or daily rituals such as stopping for coffee on the way to and from work every morning.
Variety-Seeking Consumer Behavior
Consumers with this type of buying habits are seeking ways to spice up their lives. They might be loyal to a brand but are eager to try a new product or are willing spend more money to purchase a better alternative. This buying behavior can occur with a variety of products ranging from hairspray to ice cream.
Complex Consumer https://qualitysoftwarepartners.com/2023/06/24/the-elements-of-consumer-behavior/ Buying Behavior
This type of buying behaviour occurs when consumers make choices that they believe as complicated. This could include costly or high-risk products that require extensive study, evaluation of alternatives and/or require extensive research. It is also a possibility when people seek assurance or additional information in order to feel assured about their choice. If a family is looking for a destination to visit they will want to make sure that the resort meets the needs of all the family members.